In 2019-2020, I spent 1 million USD. I rarely talked about my past life before running Small School because it was a very different world. I wasn't sure how to connect the dots for you. I was building a SaaS startup. I had angel investors (so yup, I didn't spend my own money). I had a team of talented people. I was working 14-15 hours a day trying to make it work. Obviously it didn't work out. Otherwise I wouldn't be on this new path and get this amazing chance to connect with you (ha!), but...
about 2 months ago • 3 min read
Go take 3 seconds to google “business card on steroids”, what did you find? . . . You'll find many people talking about how you should write a book. Because when you have a low-priced product packed with value, you can grow your brand quickly. You can go on podcasts to talk about the ideas in your book. When you meet someone new, you can gift this person your book. That's why it is a "business card on steroids". (This is also why so many people published a book in the last few years) I...
about 2 months ago • 1 min read
It was back in January 2021. I remember this very clearly because my elder daughter, Avery, was born that month. I had been writing online for 2 months at that point, so I was getting a hang of it. My audience was growing slowly. I met so many new buddies who also started their journey at the same time. Let's just say the space was pretty hot. One day I was chatting with a friend who was starting out just like me. She told me "Kevon, my first paid product is going to be a <Creator Starter...
about 2 months ago • 3 min read
Hey! So during my Summer break, I was catching up with a dear student and friend, Janice CK. You might have come across her work around Notion. We were chatting about our travel, business direction, bla bla bla and then one topic came up: We both wanted to expand to new audiences. Why? Because that's what you do when you feel like you've exhausted the reach of your current channel. A few years ago, X (aka Twitter) was a thriving place. Lots of new people were getting on all eager to learn,...
2 months ago • 3 min read
You might be reading from me occasionally so didn't notice, but ... I was taking a Summer holiday break! I stopped pressing the gas pedal. I traveled to Bangkok and Ho Chi Minh City. I even explored a new dadhood project and quit! Which by the way, was an amazing way to recharge. I highly recommend giving yourself a bit of room each year to mess with something completely different and new. But if I'm being honest with you, I felt weird. I didn't write many emails or social posts. You know...
2 months ago • 3 min read
I spent one week in absolutely beautiful Bangkok and everything in the knowledge economy changed? What's happening? I took the chance to give myself a mini Summer holiday. I got to unplug, zoom out from the business, and see clearly what's changing. Apparently a lot! So I'm here to share what I'm seeing and what my friends have been telling me. The first thing I realized myself is that I'm spreading myself way too thin. I thought I could handle recording podcast episodes, making YouTube...
3 months ago • 2 min read
That's it! The words "teach" "live class" and "online" likely freak a lot of people out, but you don't want to be one of them. I know, passive income sounds really awesome. Who doesn't want to make some courses and info products and then chill at the beach while the $$$ continues to land in your Stripe account? That's the dream you and I are both sold on by some influencers. Passive income is certainly possible if you invest in stocks and literally sit there and wait. But we are talking about...
4 months ago • 2 min read
Hey Reader, Do you rush into things? I don't mean just quickly deciding on something. It's more like you don't have data to back it up, but you have already invested the time so you might as well finish it. This is one of the worst things you can do in business. Because you are investing too much without knowing the chance of success. I started thinking about this because a friend reached out to me this past Monday asking if I could hop on a quick call to talk about the program she wanted to...
4 months ago • 2 min read
Hey Reader, I'm picking a fight with you today. Why on earth am I suggesting you spend less time on your products? Do you really want to sell a mediocre info product and piss off your customers? This is so worth fighting for though. So I was talking to a member at the Studio who told me she wanted to turn the live training recording into a resource that her audience can access. Smart move! Reusing what she already has. But she went on: "I can do some extensive editing, make it a new lead...
5 months ago • 3 min read
