Hey Reader, 4 years ago, you could make a lot of money selling purely informational products. Today, with AI, content and information are commoditized, meaning you have to change how you teach and sell knowledge. So I did some thinking and reflecting, and here are my notes about the changes you can anticipate and what you can do to join in the next wave. What you can do when AI is dominating Cheers,— Kevon P.S. I'm keeping the email short because I want to put more energy and mind space into...
about 2 months ago • 1 min read
I've been busy. Busy climbing down the ladder of wealth creation. "What? Climbing down?" Yup, not climbing up. I’m climbing down. And in today’s email, I will share with you why. Let’s go back to early 2021. That’s when I earned my first dollar on the internet. Honestly, it felt like cracking the secret code to a better life. I was just sitting at home with my laptop, and I was making more money each month. I was mainly selling live and self-paced courses. By April 2023, I hit $12,789 in...
3 months ago • 2 min read
Do you want people to share your work? I guess so! Who doesn't like word-of-mouth, right? But I think most of us have this fantasy: we can sit and wait for that to happen. If I learned one thing from my last 12 years of working, I'd say success is not passive. Success can't be passive! You want to go out and get it. I remember when I was running Build in Public Mastery, I had to constantly talk about the program to keep the momentum high. That drew interest from prospective students. Each...
5 months ago • 2 min read
In 2019-2020, I spent 1 million USD. I rarely talked about my past life before running Small School because it was a very different world. I wasn't sure how to connect the dots for you. I was building a SaaS startup. I had angel investors (so yup, I didn't spend my own money). I had a team of talented people. I was working 14-15 hours a day trying to make it work. Obviously it didn't work out. Otherwise I wouldn't be on this new path and get this amazing chance to connect with you (ha!), but...
5 months ago • 3 min read
Go take 3 seconds to google “business card on steroids”, what did you find? . . . You'll find many people talking about how you should write a book. Because when you have a low-priced product packed with value, you can grow your brand quickly. You can go on podcasts to talk about the ideas in your book. When you meet someone new, you can gift this person your book. That's why it is a "business card on steroids". (This is also why so many people published a book in the last few years) I...
5 months ago • 1 min read
It was back in January 2021. I remember this very clearly because my elder daughter, Avery, was born that month. I had been writing online for 2 months at that point, so I was getting a hang of it. My audience was growing slowly. I met so many new buddies who also started their journey at the same time. Let's just say the space was pretty hot. One day I was chatting with a friend who was starting out just like me. She told me "Kevon, my first paid product is going to be a
6 months ago • 3 min read
Hey! So during my Summer break, I was catching up with a dear student and friend, Janice CK. You might have come across her work around Notion. We were chatting about our travel, business direction, bla bla bla and then one topic came up: We both wanted to expand to new audiences. Why? Because that's what you do when you feel like you've exhausted the reach of your current channel. A few years ago, X (aka Twitter) was a thriving place. Lots of new people were getting on all eager to learn,...
6 months ago • 3 min read
You might be reading from me occasionally so didn't notice, but ... I was taking a Summer holiday break! I stopped pressing the gas pedal. I traveled to Bangkok and Ho Chi Minh City. I even explored a new dadhood project and quit! Which by the way, was an amazing way to recharge. I highly recommend giving yourself a bit of room each year to mess with something completely different and new. But if I'm being honest with you, I felt weird. I didn't write many emails or social posts. You know...
6 months ago • 3 min read
I spent one week in absolutely beautiful Bangkok and everything in the knowledge economy changed? What's happening? I took the chance to give myself a mini Summer holiday. I got to unplug, zoom out from the business, and see clearly what's changing. Apparently a lot! So I'm here to share what I'm seeing and what my friends have been telling me. The first thing I realized myself is that I'm spreading myself way too thin. I thought I could handle recording podcast episodes, making YouTube...
7 months ago • 2 min read
