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AI in, info products out?
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Hey Reader, 4 years ago, you could make a lot of money selling purely informational products. Today, with AI, content and information are commoditized, meaning you have to change how you teach and sell knowledge. So I did some thinking and reflecting, and here are my notes about the changes you can anticipate and what you can do to join in the next wave. What you can do when AI is dominating Cheers, P.S. I'm keeping the email short because I want to put more energy and mind space into figuring out what we (creator educators) can do to stay on top of our games. Oh and I've been running! This was a 25km trail run I did with my friends last weekend! So fun. |
Small School Newsletter
You can join 3,600+ creator educators to offer unreasonable learning experiences!
Do you want people to share your work? I guess so! Who doesn't like word-of-mouth, right? But I think most of us have this fantasy: we can sit and wait for that to happen. If I learned one thing from my last 12 years of working, I'd say success is not passive. Success can't be passive! You want to go out and get it. I remember when I was running Build in Public Mastery, I had to constantly talk about the program to keep the momentum high. That drew interest from prospective students. Each...
In 2019-2020, I spent 1 million USD. I rarely talked about my past life before running Small School because it was a very different world. I wasn't sure how to connect the dots for you. I was building a SaaS startup. I had angel investors (so yup, I didn't spend my own money). I had a team of talented people. I was working 14-15 hours a day trying to make it work. Obviously it didn't work out. Otherwise I wouldn't be on this new path and get this amazing chance to connect with you (ha!), but...
Go take 3 seconds to google “business card on steroids”, what did you find? . . . You'll find many people talking about how you should write a book. Because when you have a low-priced product packed with value, you can grow your brand quickly. You can go on podcasts to talk about the ideas in your book. When you meet someone new, you can gift this person your book. That's why it is a "business card on steroids". (This is also why so many people published a book in the last few years) I...